Building and maintaining strong customer relationships are important for sustainable business growth. If people are happy with your service, not only will they come back for more, but they may become advocates for your brand. This telltale is a good supply of new customers without you having to do much work.

Here are some helpful tips on how you can maintain good customer relationships.

  • Be a nice guy

Customers are people, the same way as a business owner, you are a person.  We all want to deal with people who are welcoming, warm, and patient. If your customers find you to be difficult or rude, it is a no-brainer that they will likely go somewhere else next time. 

The best way to retain a customer is to be open, honest, and transparent as much as you can in all that you do.

  • Keep an open line of communication

Customers like to feel among and would like to be part of the success story of a brand they love. Keeping them looped in your progression drives loyalty. There are a plethora of technologies that you can use today to keep your customers engaged. Things such as carefully curated social media content, and newsletter are two (2) channels you can use to share valuable tips and offers. This helps your customers to know you a little better.

The more visible you are to your customers, the longer you will stay top of mind to them.

  • Less on you, more on your customers.

Ever heard of “Customer is always right?” Customers love to be satisfied and they only care about how purchasing a product or service will benefit them. 

With this in mind, you want to always be talking to your customers to ensure you are meeting their specific needs.

  • Be reliable

Be trustworthy. Deliver exactly what you promise your customers. At the intersection of great customer service and excellent product/service lines, is where you will find a happy and loyal customer. 

Customers love honesty. In times when you are unable to meet up with their expectations, communicate this with them immediately. Offer them options of possible solutions. This makes them feel empowered and in control of the situation. You will find that your relationship with customers will be greatly strengthened.

Understanding and serving customers efficiently takes time to master. Remember that with excellent customer service oiled with a great product or service, you are well on your way to brewing a tribe of loyal customers who love you enough to tell others about you.


Olufolake is the resident storyteller at Dukka. Without me, the world would just be aweso.

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